Your privacy is important to us. We take great care in protecting your privacy and the information you provide whilst conducting research with us, by telephone or face to face.
We are committed to meeting the requirements of the following laws and codes:
- The EU General Data Protection Regulation (GDPR)
- Data Protection Act 1998 and the new Data Protection Act which will enact GDPR requirements
- Market Research Society’s (MRS) Code of Conduct
- British Healthcare Business Intelligence Association (BHBIA) Code of Practice
It is not our aim to sell or promote anything. We conduct market research using qualitative methods and we commit, in obtaining your co-operation, not to mislead you about the nature of the research or how the findings will be used. Your responses will be treated as confidential unless you consent to being identified.
Our research invitations and requests
We will never mislead you about the nature of the research or how the information we collect will be used. If you are invited to take part in research, it will be because:
- You were approached due to the nature of your work within healthcare, or because you are a patient receiving healthcare
- You have given permission for a company to supply your details to a third party for research purposes
- You have taken part in previous research conducted by Consortium and given us your permission to contact you in the future for research purposes.
If you have been contacted by Consortium and you do not believe you have given your permission or just wish your name to be removed from the database, let us know and we will remove you from the contact list for that particular research project and inform the relevant organisation who supplied your details.
We never knowingly invite children under the age of 16 to participate in research studies without taking measures to ensure appropriate consent from a responsible adult.
Information we collect
We will collect your information when you conduct research with us.
When we contact you, we generally do so for one of the following purposes:
- To invite you to participate in research
- To confirm the details of research you have agreed to take part in
- To conduct research with you
- To validate answers / views you gave in a recent research we conducted (if you have consented to us doing so)
The information we collect can contain your personal opinions as well as personal information such as name, work address, postcode, gender, occupation, email address, telephone number etc. However, we never identify you as the source of a particular opinion, as all results are anonymised.
We will only collect and use personal information in accordance with this policy to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will maintain appropriate safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided.
Personally identifiable information collected will be kept for no longer than 12 months from project commencement unless stated specifically at the time of taking part. Non identifiable information you give will be kept for no longer than 5 years.
How we use your information
The personal information we collect is:
- Combined with the responses / views / opinions of others who participated in the same research and reported back anonymously to the client that commissioned the study
- Used on an aggregate basis to determine which groups of people think certain things more than others
- Occasionally used to re-contact you to validate your responses (if you have consented to us doing so).
All of your project based responses are treated as confidential. We will never intentionally disclose your personal information or individual responses to the client that commissioned the study or any third parties unless:
- You request or consent to sharing your identifying information and individual responses
- In the rare but possible circumstance that the information is subject to disclosure pursuant to judicial or other government subpoenas, warrants, orders or for similar legal or regulatory requirements.
Who we share the information with
We will not sell or share your personal information to third parties.
We shall endeavour to ensure that your personal information is kept confidential and secure.
Processing of incentives may result in your contact details being passed onto a third party i.e. Amazon, M&S, John Lewis etc. This would purely be in order for the incentive to be sent out to you electronically and would not result in any marketing or follow up.
Consortium maintains appropriate technical, administrative and physical safeguards to protect information, including, without limitation, personally identifiable information, received or collected by us. We review, monitor and evaluate our privacy practices and protection systems on a regular basis. Only certain employees have access to the personal information you provide us and are only granted access for data analysis and quality control purposes. Consortium is not responsible for any errors by individuals in submitting personally identifiable information to us.
Your co-operation in any Consortium project is voluntary at all times, and we are always thankful for your help. You are entitled to access the personal information we hold about you (which is known as a subject access request) and you have the right to update any incorrect information. Wherever reasonable and practical we will carry out such a request.
You also have the right to withdraw consent you gave for participation in one of our projects at any time and have your personal details erased.
To do this, please submit your request in writing to the email or postal address detailed below in our Contact Details section.
If you have any queries concerning this policy, our website or our research, or would like to make a subject access request, please contact us on firstname.lastname@example.org
If you have concerns regarding how your personal information has been processed by Consortium you can make a complaint to the Information Commissioners Office (ICO) via the following options:
Telephone helpline: 0303 123 1113
Our policy may be updated periodically and the latest version will always be available on the Consortium website or available at the point of taking part in online research.