In 1996, we laid down a marker that changed healthcare market research.
We set out to immerse ourselves in other people’s lives to understand what makes them tick. It means we interact with them on their level, and communicate with them in their language.
We’re curious about every part of the human psyche, and how we can get to understand it better, learning from psychology, social anthropology, philosophy, neuroscience and behavioural economics.
Because we’re here to find the truth.