I’ve studied, travelled and met people across the world. I’m intrigued by the way we live our lives, how our culture shapes our behaviour. This has led me into research and analysis. First came Merck, where I was a business information analyst. By 1995, I was MD of Quatar, a specialist qualitative agency.
In 1996, I co-founded Consortium. After chance encounters and fascinating chats with Marie and Jane, we realised we all thought the same. And that was differently.
Since then, I’ve done lots. Served on the BHBIA Committee. Run training courses. Won awards for papers I’ve presented at industry conferences and workshops. And become a certified LAB profiling trainer and practitioner.
My life’s in curiosity. Language and how people communicate fascinate me.
This has led me to a degree in Developmental Psychology at Sussex University and, in 2010, an MA in Creative Writing and Personal Development, exploring the use of narrative in uncovering the unconscious mind. I’m also an NLP master practitioner and a certified Language and Behaviour (LAB) profiler and trainer. Recently, I have trained in Clean Language and Clean Space.
I started out as an NHS counsellor and group therapist, before embarking on a career within the pharmaceutical arena, now spanning more than 25 years.
I joined Consortium in 2001, where I discovered my kindred spirits.
I’ve served on the BHBIA committee, run qualitative training days and webinars, and won awards for various papers, including winning the first BOBI award for communication excellence. I have also been privileged to receive the Ian Burgess award in 2012 and 2013 for my training courses in Specialised Qualitative Techniques and again in 2014 for ‘Uncovering the Unconscious’, a course that looks at alternative ways of inquiring into the customer’s mind.
I also work as a Samaritan and I am a member of their training team, lending further depth to my methods of inquiry.
Medieval history. Literature from the dark ages. Obsolete languages.
I’m not your conventional market researcher. Though I did get an MSc in Psychology, and have been a research sister. I also worked in international pharmaceutical market research with MMSL (now part of IMS). And delved into the world of consumer research, and more interesting, esoteric techniques with Quaestor.
I’m a former BHBIA Committee member, speaker on training courses, and BOBI judge. Plus I’m an active member of the AQR, meeting fascinating speakers who I’ve recommended to the BHBA.
In 1998, after time as a director at Silver Fern Research, I joined Consortium, sharing the curiosity and enthusiasm of my partners, Jane and Ian. Right now, I’m studying Behavioural Economics and its applications for the pharma and market research industries.