Making sense of a situation. Getting to the bottom of a problem. Discovering what’s really going on. That’s why we love qualitative research. It’s about connecting with people face-to-face and understanding them.
Fascination and curiosity. Important human traits. Like fun and imagination and creativity. Whenever our clients have a new challenge, we use everything we have to reach the truth.
We ask your customers to step into the shoes of peers and patients. We bring to light their feelings and motivations. And we journey with them into their psyches – to encourage their creativity and help them find their emotional voice.
A hint at what we do
Every project is different, because every client, every group of customers, and every situation brings a new challenge.
Engagement, distraction, role play, memory, role reversal. There’s always a way to find the truth. Even if we need to invent a new technique.
Because we’re deeply curious
We step into the shoes of your customers. We put them in unexpected situations, we challenge them, and we support them to find the truth.
By getting involved, being fascinated, and understanding the truth of people’s realities, we can enlighten you.